after the fact
“After the Fact” is a podcast from The Pew Charitable Trusts, discussing pressing issues with experts, on topics ranging from global trends, to ocean conservation, to U.S. state policy, and more.
The below imagery showcases the brand identity from the past three years with various episodes being promoted across social media platforms.
Creative Director: Dan Benderly.
NEW podcast SEASONS haVE enableD thematic approaches, a new illustration style, photo treatments, and refreshed color palettes FOR Digital advertisement campaigns.
a four episode season on family
“The American Family” explores the changing landscape of marriage trends, retirement, diverse perspectives, and more. The illustration style with expressive use of color and textural accents adds warmth to the various episodes. The overall tone builds a connection between audiences and the feature stories.
Various iconography and additional production design work by Cara Bahniuk.
newsletter ads
Three ads featured on Facebook to promote After the Fact’s email newsletter. For testing purposes, each ad was accompanied by different post copy and prompted visitors to sign up for the newsletter.
a four episode season on learning
“The Future of Learning” discusses how humans learn, workplace trends, neuroscience, and more. This season uses custom line illustrations and textural brushes to elevate the subject matter.
Various iconography and production design work by Cara Bahniuk.
A six episode season on science
“Conversations on Science” explores what is science, how it affects us, and why the scientific process matters. This season’s art direction was inspired by macro photography and scientific patterns to unify the topics of each episode.
"Science" graphic, icons and various production work by Allie Tripp. Photo research by Louisa Barnes.
